Google Analytics Certification Exam (Sample Questions with Answers) 2017

Auto-tagging is used to collect data from which kinds of traffic?
Search engine traffic other than Google
Social media traffic
AdWords Campaign traffic
Website referral traffic
Correct answer is:
AdWords Campaign traffic
Explanation: Auto-tagging is the recommended approach and ensures that you get the most detailed AdWords data.
Read more here: https://support.google.com/analytics/answer/1033981


You can only apply a Custom Dimension to data that was collected after you created the dimension.
True
False
Correct answer is:
False


Which report helps you understand which kinds of mobile devices were used to visit your website?

Technology > Network report
All traffic > Source/Medium report
Site Content > Landing Page report
Mobile > Devices report
Correct answer is:
Mobile > Devices report
Explanation: With this (Mobile > Devices report) report, you can find out how many users you acquired on one type of device convert on that same type of device, how many convert on a different type of device, and how many don’t convert at all.
Read more here: https://support.google.com/analytics/answer/3123672


Which of these is NOT a benefit of Remarketing in Google Analytics?

Show customized ads to customers who have previously visited your site
Allow customers to reorder an item they have previously purchased
Create remarketing lists based on custom segments and targets
Create remarketing lists without making changes to your existing Analytics snippet
Correct answer is:
Allow customers to reorder an item they have previously purchased
Explanation: A remarketing audience is a list of cookies or mobile-advertising IDs that represents a group of users you want to re-engage because of their likelihood to convert. You create remarketing audiences based on user behavior on your site or app, and then use those audiences as the basis for remarketing campaigns.
Read more here: https://support.google.com/analytics/answer/2611268


Which of these CANNOT be collected by the default Analytics tracking code?

Device and operating system
Browser language setting
User’s favorite website
Page visits
Correct answer is:
User’s favorite website


Which report would you use to determine where users start or exit the conversion funnel?

Cohort Analysis report
Goal Flow report
User Timings report
Treemaps report
Correct answer is:
Goal Flow report
Explanation: You can use this report to see alternative entrance points for your goal. Move the Connections slider to the right to expose more pathways, and you can see things like how much direct traffic there was to your goal (bypassing the funnel steps), and whether organic search was taking users to promotional content or straight to your goal.
Read more here: https://support.google.com/analytics/answer/1686005


Which of these is NOT a valid metric-dimension combination?

Sessions / Source
Sessions / Bounce rate
Time on Page / Device Type
Total Events / User Type
Correct answer is:
Sessions / Bounce rate
Explanation: Sessions and Bounce Rate come under metrics. That’s why “Sessions / Bounce rate” is not a valid metric-dimension combination.


Which tags does Google Analytics recommend to accurately track campaigns?

Source, Content, and Term
Medium, Source, and Content
Medium, Source, and Campaign
Campaign, Content, and Term
Correct answer is:
Medium, Source, and Campaign
Explanation: The URL Builder has six fields, but you generally need to use only Campaign Source, Campaign Medium, and Campaign Name.
Read more here: https://support.google.com/analytics/answer/1037445


Which view filter(s) would you apply if you wanted to include only users from Brazil or Argentina?

Filter 1: include Brazil > Filter 2: include Argentina
Filter 1: exclude Peru or Bolivia
Filter 1: include Brazil or Argentina
Filter 1: include Argentina > Filter 2: include Brazil
Correct answer is:
Filter 1: include Brazil or Argentina
When will the Analytics tracking code send an event hit to Google Analytics?

Every time a user adds an event to their calendar
Every time a user makes a reservation
Every time a user performs an action with event tracking implemented
Every time a user performs an action with pageview tracking implemented
Correct answer is:
Every time a user performs an action with event tracking implemented
Explanation: Analytics tracking code send an event hit to Google Analytics whenever a user performs an action with event tracking implemented.
Which report helps you determine the percent of your site traffic that has visited previously?

Sales Performance report
Frequency & Recency report
Referrals report
New vs Returning report
Correct answer is:
New vs Returning report
What URL tag does AdWords add to the destination URL using autotagging?

utm=
urlid=
adid=
gclid=
Correct answer is:
gclid=
Explanation: If you don’t see the gclid parameter appended to your URLs after the page is fully loaded, then it’s likely that your website isn’t configured to handle query parameters in a way that lets auto-tagging work.
Read more here: https://support.google.com/analytics/answer/2938246
Which user characteristic may NOT be used to change keyword bids in AdWords?

time of day
ad preference
location
device
Correct answer is:
ad preference
Explanation: It comes under the bid adjustment. Bid adjustments allow you to show your ads more or less frequently based on where, when, and how people search. For example, sometimes a click is worth more to you if it comes from a smartphone, at a certain time of day, or from a specific location.
Read more here: https://support.google.com/adwords/answer/2732132
Custom Dimensions can be used as which of the following?

Secondary dimensions in Standard reports
Primary dimensions in Custom Reports
Secondary dimensions in Custom Reports
All of the above
Correct answer is:
All of the above
Explanation: Custom dimensions can appear as primary dimensions in Custom Reports. You can also use them as Segments and secondary dimensions in standard reports.
Read more here: https://support.google.com/analytics/answer/2709828
By default, which of these traffic source dimensions does Google Analytics capture for each user that visits your website?

Source and Medium
Campaign and Ad Content
Campaign and Medium
Source, Medium, Campaign, and Ad Content
Correct answer is:
Source and Medium
Explanation: Source/Medium is a dimension that combines the dimensions Source and Medium. Examples of Source/Medium include google/organic, example.com/referral, and newsletter9-2014/email.
In Multi-Channel Funnel Reports, which channel could NOT be credited with a conversion?

Television commercials
Paid and organic search
Website referrals
Social network
Correct answer is:
Television commercials
Which of the following criteria could NOT be used for a Dynamic Remarketing audience?

Users who viewed a search result page on your website
Users who viewed product detail pages
Users who viewed your homepage
Users who returned an item they purchased
Correct answer is:
Users who returned an item they purchased
Explanation: you can implement Dynamic Remarketing by using the preconfigured All Users list, creating more narrowly targeted lists lets you focus your ad content and budget where it will have the most impact. For example, users who have already added items to their shopping carts might need just a reminder or incentive to complete their transactions, while users who have only viewed the products may need more convincing about the overall value of the products.
By following the same procedure you use to create Remarketing Audiences, you can build segment-based Dynamic Remarketing Audiences using your new dimensions.
Read more here: https://support.google.com/analytics/answer/3457161
Which of these can join offline business systems data with online data collected by Google Analytics?

AdWords Linking
Data import
User ID
Goal tracking
Correct answer is:
Data import
Explanation: Data Import lets you join the data generated by your offline business systems with the online data collected by Analytics. This can help you organize, analyze and act upon this unified data view in ways that are better aligned with your specific and unique business needs. For example, as a web publisher, you could join hits collected by Analytics with data dimensions exported from your CMS and CRM systems to analyze the relative contributions of authors to your site.
Read more here: https://support.google.com/analytics/answer/3191589
Which reports show websites that send traffic to your pages?

Behavior
Demographics
All Traffic
Geo
Correct answer is:
All Traffic
Explanation: All the websites that send traffic to your website come under “Referrals” in Google Analytics. You can reach to “Referrals” through “All Traffic” under “Acquisition” tab.
What is the set of rules that determines how sales and conversions get attributed based on touch-points in the conversion path?

Channel Groupings
Multi-Channel Funnels
Conversion tracking
Attribution modeling
Correct answer is:
Attribution modeling
Explanation: An attribution model is the rule, or set of rules, that determines how credit for sales and conversions is assigned to touchpoints in conversion paths.
Read more here: https://support.google.com/analytics/answer/1662518?hl=en
Which of these represents the hierarchical structure of a Google Analytics account?

Account > View > Property
View > Account > Property
Account > Property > View
Property > Account > View
Correct answer is:
Account > Property > View
Read more here: https://support.google.com/analytics/answer/1009618
if you define a Destination Goal for a newsletter sign-up, and a user completes the newsletter sign-up three times in three separate sessions, how many Goal conversions will Google Analytics count?

0
1
2
3
Correct answer is:
3
Explanation: Goals are configured at the view level. Goals can be applied to specific pages or screens your users visit, how many pages/screens they view in a session, how long they stay on your site or app, and the events they trigger while they are there.
Read more here: https://support.google.com/analytics/answer/1012040
If the Google Merchandise Store sets up a URL goal of “/ordercomplete” and a Match Type of “Begins with”, which of the following pages on

/ordercomplete/index.html
/ordercomplete.php
/ordercomplete/thank_you.html
/order/complete.php
Correct answer is:
/order/complete.php
By default, Google Analytics can only collect behavioral data from web-connected systems.

True
False
Correct answer is:
True
Explanation: Google Analytics helps you capture and understand user behavior in most kinds of applications, including mobile apps (iOS and Android), web and SaaS applications, and IOT (internet of things) devices.
Read more here: https://support.google.com/analytics/answer/7126596
What feature would you set up to collect company-specific data such as Member Status?

Event Tracking
Custom Filter
Custom Dimension
Custom Metric
Correct answer is:
Custom Dimension
Explanation: In many cases, you’ll have the option to use events, screen views, and/or a custom metric to track your most important metrics. However, custom metrics can produce more flexible and more readable custom reports and as such are a convenient way to track your most important metrics
Read more here: https://support.google.com/analytics/answer/2709828
By default, when does an Analytics session expire?

At noon every day
When a user is inactive on your website for more than 30 minutes
When a user opens another browser window
After 30 minutes, regardless of user activity on your website
Correct answer is:
When a user is inactive on your website for more than 30 minutes
Explanation: Sessions and campaigns end after a specific amount of time passes. By default, sessions end after 30 minutes of inactivity and campaigns end after six months. You can change the settings so sessions and campaigns end after the specified amount of time has passed.
Read more here: https://support.google.com/analytics/answer/2795871
Assigning a value to a Google Analytics Goal allows you to do which of the following?

Track actual revenue from your conversions
Analyze the conversion funnel on your website.
Track real-time revenue for your business
Compare goal conversions and measure changes and improvements to your site
Correct answer is:
Compare goal conversions and measure changes and improvements to your site
Explanation: Assigning a monetary value to a goal gives you a way to compare conversions and measure changes and improvements to your site or app. All goal types except Smart Goals let you assign a value during the setup process. There are special considerations when setting up an Event goal or a goal that involves Ecommerce Tracking.
Read more here: https://support.google.com/analytics/answer/1032415?hl=en
What will happen if you install the same default tracking code on pages with different domains?

Analytics will associate these users and sessions with their respective domains
Analytics will associate these users and sessions with a single domain
Analytics will alert you about duplicate data collection
Analytics will not associate these users and sessions with any domain
Correct answer is:
Analytics will associate these users and sessions with their respective domains
Read more here: https://support.google.com/analytics/answer/6205202?hl=en
Read more here: https://support.google.com/analytics/answer/7030884?hl=en
Which of these can you NOT share using The Solutions Gallery?

Custom reports
Segments
Custom Dimensions
Goals
Correct answer is:
Custom Dimensions
Explanation: You can share Dashboards, Custom Reports, Segments, Goals, and Custom Attribution Models in the Solutions Gallery. Only configuration data is shared through the Solutions Gallery. When you create and share an asset, your personal information and Analytics data stays private in your account. And when you import an asset from the Solutions Gallery, only the template is imported into your account.
Read more here: https://support.google.com/analytics/answer/3314024?hl=en
Which of these is a scope for Custom Metrics?

User
Session
Hit
Event
Correct answer is:
Hit
Explanation: Similar to custom dimensions, custom metrics can have different scopes. Hit-level custom metrics get associated with all the hit level dimensions with which it was sent. Similarly, product-level custom metrics are associated only with the product with which it was sent. The following examples illustrate these two types of custom metrics.
Read more here: https://support.google.com/analytics/answer/2709828#scope
Which report helps identify which browsers may have had problems with your website?
The Active Users report
The Browser & OS report
The Source/Medium report
The New vs Returning report
Correct answer is:
The Browser & OS report
Explanation: If conversion rates are lower than average for particular browsers or platforms, browse the site with those browsers and platforms. Pay particularly close attention to landing pages, checkout forms and any pages that users must navigate in order to convert. Correct any usability issues you find with these pages.
Read more here: https://support.google.com/analytics/answer/2659291
How would you reduce the time it takes to compile reports in Google Analytics?
Remove any filters you have added to the view
Choose “Faster response” in the sampling pulldown menu
Choose “Greater precision” in the sampling pulldown menu
Remove any Secondary Dimensions you have added to the report
Correct answer is:
Choose “Faster response” in the sampling pulldown menu
Explanation: At the top of the report, below the date range selector, select Faster response, less precision or Slower response, greater precision. Your data automatically refreshes using the new setting. Your preference is saved across all of your reports, but resets after you close Analytics.
Read more here: https://support.google.com/analytics/answer/173397
Sharing a Custom Report will share the data in that report.
True
False
Correct answer is:
False
Explanation: When you share a Custom Report, only the configuration information is shared. Your data remains private.
You can read more here: https://support.google.com/analytics/answer/1326774?hl=en
By default, when will Google Analytics NOT be able to identify sessions from the same user?
When the sessions happen in the same browser on the same device
When the sessions happen in the same browser on the same day
When the sessions share the same browser cookie
When the sessions happen in different browsers on the same device
Correct answer is:
When the sessions happen in different browsers on the same device
You cannot change the default session timeout duration in Google Analytics.
True
False
Correct answer is:
False
Explanation: A session is a group of interactions that take place on your website within a given time frame. By default, a session lasts until there’s 30 minutes of inactivity, but you can adjust this length so a session lasts a few seconds or several hours. A session can be as short as a few seconds or as long as several hours. A single user can open multiple sessions.
Read more here: https://support.google.com/analytics/answer/2731565
Which of these does Google Analytics use to distinguish new and returning users?
Facial recognition technology
Artificial intelligence
A randomly-assigned unique identifier and browser cookie
A sequentially-assigned unique identifier and browser cookie
Correct answer is:
A randomly-assigned unique identifier and browser cookie
Which report demonstrates how well specific parts of your website performed?
Frequency and Recency report
Content Drilldown report
Top Events report
Location report
Correct answer is:
Content Drilldown report
What is required for User ID to track users across different devices?
Google Tag Manager
Sign-in that generates and sets unique IDs
A new Analytics account for reporting
All of the above
Correct answer is:
Sign-in that generates and sets unique IDs
Explanation: The User ID enables the association of one or more sessions (and any activity within those sessions) with a unique and persistent ID that you send to Analytics. To implement the User ID, you must be able to generate your own unique IDs, consistently assign IDs to users, and include these IDs wherever you send data to Analytics. For example, you could send the unique IDs generated by your own authentication system to Analytics as values for the User ID. Any engagement, like link clicks and page or screen navigation, that happen while a unique ID is assigned can be sent and connected in Analytics via the User ID.
Read more here: https://support.google.com/analytics/answer/3123662
Which kinds of hits does Google Analytics track?
Which kinds of hits does Google Analytics track?
Page-tracking hit
Event-tracking hit
Ecommerce-tracking hit
All of the above
Correct answer is:
All of the above
Explanation: An interaction that results in data being sent to Analytics. Common hit types include page tracking hits, event tracking hits, and ecommerce hits.
Each time the tracking code is triggered by a user’s behavior (for example, user loads a page on a website or a screen in a mobile app), Analytics records that activity. Each interaction is packaged into a hit and sent to Google’s servers.
Read more here: https://support.google.com/analytics/answer/6086082
To collect how many times users downloaded a product catalog, what would you set up?
To collect how many times users downloaded a product catalog, what would you set up?
Custom Dimension
Event Tracking
Calculated Metrics
Custom Report
Correct answer is:
Event Tracking
Explanation: Events are user interactions with content that can be tracked independently from a web page or a screen load. Downloads, mobile ad clicks, gadgets, Flash elements, AJAX embedded elements, and video plays are all examples of actions you might want to track as Events.
Read more here: https://support.google.com/analytics/answer/1033068
What type of data does Google Analytics prohibit you from collecting?
Personally identifable information
Product SKU(s)
Billing city
Purchase amount
Correct answer is:
Personally identifable information
Explanation: The Google Analytics terms of service, which all Google Analytics customers must adhere to, prohibit sending personally identifiable information (PII) to Google Analytics. PII includes any data that can be used by Google to reasonably identify an individual, including (but not limited to) names, email addresses, or billing information.
Read more here: https://support.google.com/analytics/answer/6004245
Filters let you include, exclude, or modify the data you collect in a view.
Filters let you include, exclude, or modify the data you collect in a view.
True
False
Correct answer is:
True
Explanation: Filters allow you to limit and modify the data that is included in a view. For example, you can use filters to exclude traffic from particular IP addresses, focus on a specific subdomain or directory, or convert dynamic page URLs into readable text strings.
Read more here: https://support.google.com/analytics/answer/1033162
If a user visits the home page of a website with a video embedded and leaves without clicking on anything, Google Analytics will count this session as a bounce.
True
False
Correct answer is:
True
Explanation: The term “Non-interaction” applies to the final, and optional, boolean parameter that can be passed to the method that sends the Event hit. This parameter allows you to determine how you want bounce rate defined for pages on your site that also include event tracking. For example, suppose you have a home page with a video embedded on it. It’s quite natural that you will want to know the bounce rate for your home page, but how do you want to define that? Do you consider visitor interaction with the home page video an important engagement signal? If so, you would want interaction with the video to be included in the bounce rate calculation, so that sessions including only your home page with clicks on the video are not calculated as bounces.
Read more here: https://support.google.com/analytics/answer/1033068
When will the Analytics tracking code send a pageview hit to Google Analytics?
Every time a user loads a webpage with embedded tracking code
Every time a user adds an item to an online shopping cart
Every time a user clicks a video on a website
Every time a user searches on a website
Correct answer is:
Every time a user loads a webpage with embedded tracking code
Explanation: A pageview is defined as a view of a page on your site that is being tracked by the Analytics tracking code. If a user clicks reload after reaching the page, this is counted as an additional pageview. If a user navigates to a different page and then returns to the original page, a second pageview is recorded as well.
Read more here:https://support.google.com/analytics/answer/1257084#pageviews_vs_unique_views
Which of the following statements about segments is incorrect?
Segments are filters that permanently alter your data
You can use segments to build custom Remarketing lists
Segments are either subsets of sessions or subsets of users
Segments let you isolate and analyze your data
Correct answer is:
Segments are filters that permanently alter your data
By default, which of these is NOT considered a “medium” in Google Analytics?
By default, which of these is NOT considered a “medium” in Google Analytics?
Google
Organic
Referral
CPC
Correct answer is:
Google
Explanation: There are only 3 default medium in Google Analytics i.e Organic, Referral and None.
Google Analytics detects three mediums without any customization.
The first default medium is “organic.” It represents traffic that comes from organic, or unpaid, search results.
Another default medium is “referral.” Any traffic that comes to your site from another website that’s not a search engine will show up in your reports as a “referral.”
The final default medium is “(none).” This medium is applied only for users that come directly to your site by either typing your URL into a browser or clicking on a bookmark. In your reports, you will see these users have a source of “direct” and a medium of “(none).”
You can read more here:https://analyticsacademy.withgoogle.com/course01/assets/pdf/DigitalAnalyticsFundamentals-Lesson4.5CollectingcampaigndataText.pdf
Which filter would you apply if you only wanted to include data from a campaign titled “Back to School” in Campaign reports?
Custom Include filter with field “Campaign Name” and pattern “back to school”
Custom Search and Replace filter with field “Campaign Name”, string “back to school”, and pattern “include”
Predefined Include filter with “traffic to the hostname” “that are equal to” “back to school”
Custom Include filter with field “Page Title” and pattern “back to school”
Correct answer is:
Custom Include filter with field “Campaign Name” and pattern “back to school”
Explanation: Include Filters are applied with the reverse logic. When you apply an Include Filter, the hit is thrown away if the pattern does not match the data. If you apply multiple Include Filters, the hit must match every applied Include Filter in order to save the hit.
Read more here: https://support.google.com/analytics/answer/1034832
Filters may be applied retroactively to any data that has been processed.
True
False
Correct answer is:
False
By default, which of these is NOT considered a “source” in Google Analytics?
By default, which of these is NOT considered a “source” in Google Analytics?
Email
Google
(direct)
com
Correct answer is:
Email
Explanation: Email comes under “Medium”.
Which of these would prevent data from appearing in a Custom Report?
You’ve applied too many metrics to the Custom Report
You haven’t shared that Custom report with users in the same view
You’ve applied a filter that filters out all of your data
You’ve applied too many dimensions to the Custom Report
Correct answer is:
You haven’t shared that Custom report with users in the same view
Which report shows a visual representation of user interactions on your website?
Behavior Flow report
Content Drilldown report
Landing Pages report
Treemaps report
correct answer is:
Behavior Flow report
Explanation: The Behavior Flow report visualizes the path users traveled from one page or Event to the next. This report can help you discover what content keeps users engaged with your site.
Read more here: https://support.google.com/analytics/answer/2785577?hl=en
Which of these are required for Multi-Channel Funnels?
Advertising features
In-page Analytics
Custom dimensions
Goals or Ecommerce
Correct answer is:
Goals or Ecommerce
Explanation: The Multi-Channel Funnels reports are generated from conversion paths, the sequences of interactions (i.e., clicks/referrals from channels) during the 90 days1 that led up to each conversion and transaction. Analytics compiles conversion path data for any Goal or Ecommerce transaction you define.
Read more here: https://support.google.com/analytics/answer/1191182
Once you have deleted a view, you have a limited number of days to restore that view.
True
False
Correct answer is:
True
Explanation: A view is permanently deleted 35 days after being moved to the Trash Can. Once deleted, the view is gone, and we are not be able to retrieve any historical data or reinstate the reports. This includes any setting and configuration preferences, like Goals and user permissions, but does not include data saved at the property or account level.
Read more here: https://support.google.com/analytics/answer/1009621
Views can include website data from before the view was created.
True
False
Correct answer is:
False
Explanation: A reporting view is the level in an Analytics account where you can access reports and analysis tools. Analytics automatically creates one unfiltered view for every property in your account, but you can set up multiple views on a single property. Any data you send to an Analytics property automatically appears in all views associated with that property.
Read more here: https://support.google.com/analytics/answer/264955
Google Analytics filters are applied in the order in which they are set in your view.
True
False
Correct answer is:
True
Explanation: By default, view filters are applied to the data in the order in which the filters were added. So, if there are existing filters for a view, your new filter is applied after them.
Read more here: https://support.google.com/analytics/answer/1034823
What is a “metric” in Google Analytics?
A dimension that can help you analyze site performance.
The numbers in a data set often paired with dimensions.
The dates in your date range.
A segment of data separated out in a report for comparison.
Correct answer is:
The numbers in a data set often paired with dimensions.
Explanation: Metrics are quantitative measurements. The metric Sessions is the total number of sessions. The metric Pages/Session is the average number of pages viewed per session.
Read more here: https://support.google.com/analytics/answer/1033861
Metrics cannot be paired with dimensions of the same scope.
True
False

Correct answer is:
False
Explanation: Dimensions are attributes of your data. For example, the dimension City indicates the city, for example, “Paris” or “New York”, from which a session originates. The dimension Page indicates the URL of a page that is viewed.
Metrics are quantitative measurements. The metric Sessions is the total number of sessions. The metric Pages/Session is the average number of pages viewed per session.
Not every metric can be combined with every dimension. Each dimension and metric has a scope: user-level, session-level, or hit-level. In most cases, it only makes sense to combine dimensions and metrics that share the same scope.
Read more here: https://support.google.com/analytics/answer/1033861
Which type of Custom Report shows a static sortable table with rows of data?
Flat Table
Map Overlay
Pivot Table
Explorer
Correct answer is:
Flat Table
Explanation:
Explorer: The standard Analytics report. Includes a line graph and a data table that includes dynamic elements like a search/sort option and secondary dimensions.
Flat Table: A static, sortable table that displays data in rows.
Map Overlay: A map of the world. Different regions and countries display in darker colors to indicate traffic and engagement volume.
Read more here: https://support.google.com/analytics/answer/1151300
Which report indicates the last page users viewed before leaving your website?
Exit Pages report
Pages report
All Pages report
Landing Pages report
Correct answer is:
Exit Pages report
Explanation: The “Exit Pages” report under “Site Content” shows the pages where users left your site. Because you don’t want users exiting from important pages like a shopping cart checkout, it’s a good idea to periodically review this report to minimize unwanted exits.
Read more here: https://support.google.com/analytics/answer/6382988
What are the four scope levels available for dimensions and metrics in Google Analytics?
Hit-level, session-level, product-level, or user-level scope
Location-level, duration-level, product-level, or user-level scope
Event-level, session-level, transaction-level, or user-level scope
Event-level, duration-level, transaction-level, or user-level scope
Correct answer is:
Hit-level, session-level, product-level, or user-level scope
Explanation: Scope determines which hits will be associated with a particular custom dimension value. There are four levels of scope: product, hit, session, and user:
Product – value is applied to the product for which it has been set (Enhanced Ecommerce only).
Hit – value is applied to the single hit for which it has been set.
Session – value is applied to all hits in a single session.
User – value is applied to all hits in current and future sessions, until value changes or custom dimension is made inactive.
Read more here: https://support.google.com/analytics/answer/2709828#scope
If you wanted to track what search terms customers used to find products on your website, what would you set up?
Data Import
Enhanced Ecommerce
Search filters
Site Search
Correct answer is:
Site Search
Explanation: Site Search lets you understand the extent to which users took advantage of your site’s search function, which search terms they entered, and how effectively the search results created deeper engagement with your site.
Read more here: https://support.google.com/analytics/answer/1012264
What is a “secondary dimension” in Google Analytics?
An additional widget you can add to a dashboard for more specific analysis.
An additional dimension you can add to a report for more specific analysis.
An additional metric you can add to a report for more specific analysis.
A visualization that allows you to understand the impact of your data.
Correct answer is:
An additional dimension you can add to a report for more specific analysis.
Explanation: Secondary dimension actually let you analyze the report more specifically.
Smart Goals are created automatically by Google’s machine-learning algorithms
True
False
Correct answer is:
True
Explanation: Smart Goals are configured at the view level. Smart Goals uses machine learning to examine dozens of signals about your website sessions to determine which of those are most likely to result in a conversion.
Read more here: https://support.google.com/analytics/answer/6153083
How does Google Analytics credit a channel that contributes to a conversion prior to a transaction?
Assisted conversion
Primary conversion
Last-click attribution
Second-to-last-click attribution
Correct answer is:
Assisted conversion
Explanation: Assist interaction is any interaction that is on the conversion path but is not the last interaction. If a channel appears anywhere—except as the final interaction—on a conversion path, it is considered an assist for that conversion. The higher these numbers, the more important the assist role of the channel.
Read more here: https://support.google.com/analytics/answer/1191204
What is a “dimension” in Google Analytics?
A comparison of data between two date ranges.
An attribute of a data set that can be organized for better analysis.
The total amount of revenue a business has made in a given date range.
A report that offers information about your audience.
Correct answer is:
An attribute of a data set that can be organized for better analysis.
Explanation: Dimensions are attributes of your data. For example, the dimension City indicates the city, for example, “Paris” or “New York”, from which a session originates. The dimension Page indicates the URL of a page that is viewed.
Read more here: https://support.google.com/analytics/answer/1033861
Once Google Analytics has processed the data it collects, you can still recover any data that was filtered out.
True
False
Correct answer is:
False
Explanation: some Analytics features fundamentally alter how data is collected or processed in your account in ways that cannot be reversed, you should duplicate the original view before making changes.
Read more here: https://support.google.com/analytics/answer/3256366
Segments are applied before sampling in reports.
True
False
Correct answer is:
False
Explanation: Analytics applies segments after it samples the property-level data, and after it applies filters, which can also reduce the number of sessions included in a sample.
https://support.google.com/analytics/answer/2637192?hl=en
Which report shows the percentage of traffic that has visited your site before?
Behavior > New vs returning report
Behavior > Frequency and Recency report
All traffic > Referrals report
Interests > Affinity categories report
Correct answer is:
Behavior > New vs returning report
Which of these user characteristics CANNOT be used to create a Custom Segment?
Users that viewed a page on your website and then watched a video
Users who have children
Users 25 to 34 years of age who have their browser set to Spanish
Users that engaged in your social media or email campaigns
Correct answer is:
Users who have children

About the author

Archana

Hi, I am Archana, an aspiring Digital Marketing Professional. This blog is dedicated to helping people learn about Digital Marketing.

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