Google Shopping Advertising Exam – Questions & Answers (2017)

How can Helen provide free shipping for a small group of promotional products?
– Add a specific shipping_label to the promotional products, and then set the shipping cost for those products to “Free”
Set the default shipping for all products to a flat rate of 0.00 USD
– Remove all shipping options from the Google Merchant Center Account
– Add “Free Shipping” to the Shopping Campaign Promotional Text


Shopping Ads can appear on:
– Shopping
– Google Search
– Google Search Partner Websites
All of the answers are correct


You want to prevent your ads from appearing for certain search terms. How would you do it?
– Remove the related search terms from your product titles in your product data.
– Put shorter descriptions in your product data
– Remove products from your product data
Add negative keywords to your campaign or ad


Matt is preparing for his store’s big holiday sale. What should Matt do to make sure the products that are on sale are organized on Google Shopping?
– Classify the products under the “holiday” Google Product Category
Use a custom label to denote items included in the holiday sale
– Change the ‘brand’ attribute of sale items to “holiday”
– Add “holiday sale” to the ‘Title’ attribute of all items


Shopping campaigns use:
Shopping ads created from product data in Google Merchant Center
– Ads performing local and nearby services
– Keyword-targeted rich media ads
– A combination of text ads and Product Listing Ads formats


Which can you sell on Google Shopping?
Used goods
– Hotel and travel fares
– Residential real estate
– Business services such as plumbing or locksmithing


If a product doesn’t have an image available, you should:
– Submit an image of a similar product
Wait to submit the product until an image is ready
– Submit a placeholder image with a message, such as “Coming Soon”
– Submit a full color version of your store’s logo


Peter has finished subdividing the product groups in one of his Shopping campaign’s ad groups. What bid should Peter not use for the remaining “everything else in all products” product group?
Bid of zero
– A bid that’s the average of the subdivisions
– Continue subdividing until there are no products in this group
– A bid lower than the subdivisions


What does impression share indicate about a product group?
– It predicts your product group’s future impressions
It shows how many impressions your product group has received divided by the estimated number that it was eligible to receive
– It provides an average benchmark of all similar products from other retailers
– It shows your product group impressions relative to other product groups in the same campaign


Which should David do to better understand how the ads for his local bakery have driven store visits and influenced his customers’ buying habits?
Set up Google Analytics for his local storefront and access its various customized data
– Segment his report by click type and review his local data
– Set up local inventory ads in his Shopping campaign and review his local channel performance.
– Enable dynamic tracking URLs for his campaign and set up tracking templates for his local product group.


Marie’s new camera product falls into two different Google product categories. What should she use for this attribute?
– Use the ‘custom label’ attribute
Include only one category
– Include both categories in the attribute
– Submit the product twice using a different category each time


Shopping ads should be used for:
– Driving phone calls to a business
Promoting products online
– Promoting brands
– Promoting services


Enhanced cost-per-click (ECPC) bidding should be used to:
Optimize bids using converted clicks
– Drive engagement with product brand
– Bid for a target cost-per-acquisition (CPA)
– Increase total impressions


Michael was notified that his products were disapproved due to incorrect prices. Which of the following may have caused the disapproval?
– The shipping rates for the products were updated to $0.00
– The availability for the products are listed as ‘out of stock’
The landing page price is different from the feed price
– A ‘sale price’ attribute is blank


How can you lose your claimed URL?
– Your claimed URL authorization expired from Webmaster tools
– You remove all data feeds from your Merchant Center account
Another authorized owner of the website successfully verifies and claims your website URL
– Your website is updated but includes the same identifying meta tag or HTML file


What is a best practice to reduce the processing time of a new feed?
– Submit the feed at midnight
– Upload both xml and csv files of the same products
– Create a new Google Merchant Center account for each new AdWords campaign
Divide the group of products into multiple data feed segments


How are product groups used in Shopping campaigns?
To bid on organized inventory in an ad group
– To create a list of keywords used to target Product Listing Ads to shoppers
– To bundle items sold as a package, like a camera and tripod stand
– To organize products within a data feed


Mika has an online store and wants to create a shopping campaign. What information does she need to create a Google Merchant Center Account?
Verified and claimed website URL
– Country where her products are sold
– Promotion Text
– Local Business data feed


To help with your campaign strategy, you can use custom labels to:
Organize products by specific attributes
– Increase your product’s discoverability
– Discover your best-selling products
– Create a list of new keywords for your products


Page has an online dress boutique that sells dresses for women and children. She just got a new shipment of pink polka-dot girls dresses. How can a shopping campaign help Paige target her inventory?
She can link directly to the brand, color, size and price of the dress described.
– She can add the dress description in the title and then link to additional dresses.
– She can link to a page within her site with all dresses in case the item sells out.
– She can link to the page with an image of the non-yet-available product with “coming soon” listed and additional options


When optimizing the title attribute for her new line of bicycles, Matilda should include:
– Symbols and foreign characters to get the user’s attention such as exclamation points.
– The price and shipping cost.
Keywords and relevant attributes in the title such as brand, size and color
– The bike style name only


To set-up ads for her local watch store in addition to the ads she already runs for her online store, Lucy should:
– Enable local products in her shopping campaign and set up a product filter for “local”.
– Setup up multichannel ads to direct customers to her online or local store.
– Subdivide her product inventory and set different bids for her local and online only ads.
Begin the local inventory ads implementation process and complete the required steps


What’s the best way to indicate in a feed that a product is on sale for a limited time?
– Include “SALE” in the title of the item
– Upload the same item twice, once with a lower price
Use the ‘sale price’ attribute
– Update the description of that specific item


Catherine is preparing to release a new line of toys that’s currently available for pre-order only on the landing page. Why is Catherine’s data feed getting disapproved for incorrect availability?
– The ‘availability date’ attribute is set as the toys’ release date
The ‘availability’ attribute is set as ‘in stock’
– The ‘availability’ attribute is set as ‘preorder’
– The ‘availability’ attribute is set as ‘out of stock’


What information do you need to enter in Google Merchant Center to create a Shopping campaign?
– Promotion text
– Local business data feed
– Business address
Verified and claimed website URL


In order to offer products in different countries, you should:
– Always set prices in USD
– Use one feed for all products
– Use the same landing pages globally
List the products in the local language


Brian is expanding his store to include antique goods. What should he do if there isn’t a unique product identifier available?
– Leave all unique product identifiers blank
– Add ‘unique’ to the ‘brand’ attribute
Use the exemption attribute ‘identifier exists’
– Include the word “antique” in the titles of all products


When reviewing the Search terms report for your Shopping campaigns, you notice several terms that aren’t relevant to what you’re advertising. How can you use this information?
Add the terms as negative keywords
– Adjust your product data feed to include relevant terms
– Increase your Quality Score by including irrelevant terms in ad content
– Increase your bids for more relevant keywords


You can use custom labels to:
– Target different countries within the same Shopping Campaign
– List specific features in your Shopping Ads
Subdivide a product by specific features that you decide
– Have Google subdivide your product into specific relevant categories


Suzie owns an apparel store and has decided to sell her products online. When Suzie creates a Google Merchant Center data feed, what unique product identifiers will be accepted?
‘gtin’ and ‘brand’
– ‘gtin’ Only
– ‘mpn’ and ‘gtin’
– ‘brand’ Only


If Sam doesn’t enable conversion tracking for his Shopping campaigns, which bidding option below will be available to him?
– Target cost-per-acquisition (target CPA) bidding
Maximum cost-per-click (max. CPC) bidding
– Enhanced cost-per-click (ECPC) bidding
– Maximum cost-per-acquisition (max. CPA) bidding


Creating multiple products groups within one ad group allows you to
Base each product group on a specific product attribute that you choose.
– Access a search term report for each product group
– Set different bid modifiers or negative keywords for your products
– Use a single maximum cost-per-click bid across your product inventory


Ben is creating product images. A common best practice is to:
– Display the merchant website name over all images
Ensure all images are high-quality
– Include all varieties of a product in one image
– Include brand names in the images


Ricky is an online golf equipment merchant who just created a new Google Merchant Center account. When Ricky creates his first data feed, he must add unique product identifiers for his products. Which combination of ‘gtin,’ ‘mpin,’ and ‘brand’ is valid?
Two identifiers from ‘gtin,’ ‘mpin,’ and ‘brand’ must be used
– Only ‘mpin’ is required
– Both ‘gtin’ and ‘mpn’ must be included
– Only ‘brand’ is required


Sally is promoting her online store that sells vintage goods and custom artwork. What does she need to include for unique product identifiers?
– Put ‘unavailable’ in the ‘gtin’ attribute
– Submit ‘1’ as the ‘mpn’ attribute
– Submit a randomly generated number in the ‘gtin’ attribute
Put ‘false’/ ‘no’ in the ‘identifier exists’ attribute


Custom labels are a way to:
– Identify the shipping method used for your products
– Set the country in which your products will be sold
Subdivide products into specific product groups in AdWords
– Tell Google Merchant Center what products to avoid when uploading data.


Lisa wants to know if, after viewing her Shopping ad, people are buying the shoes listed in the ad.
She should set up conversion tracking.
– Run an Ad performance report
– Run an Auction insights report
– Use enhanced cost-per-click (ECPC) bidding.


Which is a reason why Annie’s Google Merchant Center account would get suspended?
Her landing pages lead to error messages or non-existent pages
– She is only selling used products
– Her website doesn’t have a mobile version
– She’s only been updating her data feeds every 10 days


Merchants use Google Merchant Center for which purpose?
Upload product data through feeds or an API
– Set campaign priority
– Set mobile bids on specific products
– Manage Shopping campaign bids


Google Merchant center is used to:
– Manage bidding for Shopping campaigns
– Monitor the performance of Shopping campaigns
Submit product information
– Host website images


Which is a required attribute when submitting a product to Google Merchant Center?
Title
– Additional image URLs
– Mobile landing page URL
– Availability date


According to Google Shopping Policies, what would cause the disapproval of individual items or an entire Merchant Center Account?
– Product with an availability attribute of out of stock
– A product URL that links directly to only one relevant item
– Sale of gambling related products such as poker chips
– Unsecure checkout or a missing refund policy


Greta wants to make changes for several Shopping campaigns that she manages. She can use bulk changes to:
Replace an existing product group
– Link product feeds across campaigns
– Create general calls to actions
– Alter custom parameters for subdivided product groups


You’re currently targeting all inventory in one campaign through an “All products” group. How should you find campaign optimization opportunities?
– Check impressions for each product in Merchant Center
Segment performance by various shopping views in the “Dimensions” tab
– See query-level product performance in the “Keywords” tab
– Understand which creative perform best in the “Ads” tab


Vivian owns an art supply store and traffic for her “painting” product group is increasing. What is one thing Vivian should do to optimize the performance of her painting products?
– Update the inventory by removing certain products
Subdivide the product group and move budget allocation to the best performing products
– Add promotional text that says “Best selling” to the ad group
– Increase the maximum cost-per-click (max. CPC) bid for all products


Bob is seeing low traffic for one of his product groups and daily spend is low. What could he do to help increase impressions and traffic?
– Increase the campaign’s daily budget
– Add negative keywords to the product group
– Add a promotional message to his ads
Increase bids on products groups


Jane is planning to add a popular brand of watches to her online store. To help differentiate her products from her competitors, Jane should do which of the following:
– Change the price on the ad to be lower than the actual product price
– Include bundled accessories in the product image
– Include her store name on all watch images
Use promotional text to highlight any deals


What does Google Merchant Center use as the primary way to contact users with important messages, such as feed disapprovals?
– Automated phone messages to account owner
– Messaging in Google Merchant Center overview page
Email contacts listed in account settings
– Messaging in AdWords overview page


Multi-client accounts (MCAs) in Google Merchant Center allow advertisers to easily:
– Combine reporting on all data feeds across domains
– Share products between accounts
Manage multiple domains with a single sign in
– Access multiple AdWords accounts


What should Kevin take into account when optimizing the ‘title’ attribute for his new line of bicycles?
– Use special characters such as exclamation points
– Include the bike style name only
– Add additional keywords at the end of the title
Include relevant attributes in the title such as brand, size, and color


Product groups are eligible for the Bid Simulator:
When Shopping ads have been included in enough auctions or accrued enough impressions
– Anytime after a product group is created in a Shopping campaign
– Once a budget cap has been reached for a product group
– Once the average cost-per-click (Avg. CPC) is close to the maximum cost-per-click (Max. CPC) bid


Muhammad wants to promote hats and shirts from the same brand, and decides to subdivide his “All products” product group. He first uses the attribute brand to select products for the brand and then uses the attribute category to create separate product groups for hats and shirts. His next step is to:
– Check the benchmark cost-per-click (CPC) of his hats and shirts to inform his bid strategy.
– Check his conversion window settings and see if new product groups create changes.
Set bids for his new product groups to align with his sales strategy
– Use the Bid Simulator, but only for “Everything else” in “All products”


Mindy is setting up her Google Merchant Center account and has to verify her website URL. Her website URL must:
– Include IP address
– Include Ports
– Be as specific as possible (for e.g., http://www.example.com#top)
Begin with http:// or https://


Which products should you submit the identifier_exists attribute with a value of no for?
– Used Electronics
Custom-made clothing
– Bundles
– New books for pre-order


Brian wants to know what would’ve happened if he’d selected different bid amounts in his Shopping campaign. He should:
– Set up enhanced cost-per-click (ECPC) bidding.
– Customize the statistics tables in the Campaign tab.
– Use the priority setting in his Shopping campaign
Use the Bid Simulator


Anne wants to use her impression share metrics to optimize her shopping campaign. She should:
Run an Auction insights report to compare her impression shares to those of her competitors.
– Set negative keywords in her campaign.
– Increase her impression share by setting her bids lower on her campaign.
– Set the delivery method on her campaign to standard.


What optimization recommendation might you make to a new client with Shopping Campaigns that don’t include all of the products the company sells?
– Create a separate campaign for all products and subdivide the inventory using custom label attributes, then bid by item ID for the items not included in other campaigns.
Create a separate campaign with low priority, and create 1 product group for all products and assign it a low bid.
– Create a separate campaign with a high priority, and create 1 product group for all products and assign it a high bid.
– Create a separate campaign for all products and subdivide the inventory based on products that are already being advertised, then assign these products a low bid.


Quincy wants to make sure that he meets the Google Shopping Policy to accurately represent his business or product. Which action should he take on his website to meet the policy?
Show clearly the payment model and full price that a person shopping online would be charged before and after the purchase.
– Describe some of the conditions related to the purchase before and after the purchase.
– Advertise products or promotional offers that aren’t available to people shopping online
– Claim credentials for his business that he hasn’t finalized yet.


You can use custom labels in a product data feed to:
Tag products you’d like to group in a Shopping campaign by values of your choosing.
– Provide additional description information for shoppers in search results.
– Add supplemental image URLs
– Submit product brand descriptions.


True or False: Shopping ads can appear at the same time as text ads, allowing shoppers to find the best match before clicking through to make a purchase.
True
– False


After segmenting your client’s conversion data for a Shopping campaign, you see that mobile is driving 10 percent of sales. What should you do to optimize the campaign for this client, a children’s clothing retailer that sells its merchandise online and in stores?
Set a mobile bid adjustment that accounts for the amount in sales that mobile is driving.
– Create separate shopping campaigns for desktop and mobile, budgeting the same amount for each campaign.
– Create a separate Shopping Campaign for mobile targeted to locations where your client has a physical store.
– Set a desktop bid adjustment that accounts for the amount in sales that mobile is driving.


True or False: If Viola signs up to run Shopping ads but doesn’t post a refund policy on her website, she can’t run ads.
True
– False


Ruth is going to sell products that Google considers adult-oriented. How should she label her content?
A) Mark ‘adult’ in a separate custom label attribute as part of the data feed
B) Include the text “adult” in the product description
C) Email the support team through the Google Merchant Center Help Center
D) Identify products using the ‘adult’ attribute and in Google Merchant Center settings

The correct answer is:

D) Identify products using the ‘adult’ attribute and in Google Merchant Center settings
Explanation: If your website generally targets an adult audience and contains adult-oriented content with or without nudity, you are responsible for labeling your site as intended for an adult audience by ticking the checkbox “This site contains adult products as defined by our policy” in the “General settings” section of the Merchant Center account. Where you fail to do so, Merchant Center accounts containing product data considered as “adult” will be suspended.

Read more here: https://support.google.com/merchants/answer/188494?hl=en


Which AdWords campaign settings should Sarah choose in order to sell products to California residents only?

A) Set the country of sale to United States only
B) Set both the country of sale to United States and location to California
C) Set the location to California only
D) Set either country of sale to United States or location to California
The correct answer is:

B) Set both the country of sale to United States and location to California
Explanation: You can choose locations such as entire countries, areas within a country like cities or territories, or even a radius around a location. AdWords may also suggest related locations that you can choose to target.

Read more here: https://support.google.com/adwords/answer/6317


Campaign priority should be used when:

A) You want to lower the bid for a product group
B) You have multiple sales to promote within the same campaign
C) You want to separate your inventory by brand
D) You have multiple campaigns advertising the same products
The correct answer is:

D) You have multiple campaigns advertising the same products
Explanation: Campaign priority is useful when you’re advertising the same product, for the same country, in multiple Shopping campaigns.

Read more here: https://support.google.com/adwords/answer/6275296?hl=en


Jane’s product feed would get disapproved due to:
Answer: a price mismatch between the feed and landing page

How should Chris estimate how a different bid amount would impact his store’s online traffic?

A) Check the “Diagnostics” tab in Google Merchant Center
B) Review the benchmark cost-per-click (CPC) information in AdWords
C) Use the Bid Simulator tool
D) Download campaign performance data
The correct answer is:

C) Use the Bid Simulator tool
Explanation: Want to increase or decrease your bids for your Shopping campaign, but not sure how it would affect your performance? The Bid Simulator can help bring clarity to how different product group bids could affect your traffic by estimating what your advertising results could’ve been over the previous seven days, if you’d set different bids.

Read more here: https://support.google.com/adwords/answer/6239130?hl=en


May is in the process of expanding her store to support more territories. May’s Google Merchant Center account was suspended after adding new data feeds. Why was her account suspended?

A) The language on the landing pages doesn’t match the language of the target country
B) The data feed includes products with the availability status “out of stock”
C) The data feeds weren’t updated for 10 days
D) The shipping attributes for a small number of items have different pricing than the default shipping at the account level
The correct answer is:

A) The language on the landing pages doesn’t match the language of the target country


You should use multiple ad groups when you want to:

A) Set a different priority on bidding within the same Shopping campaign
B) Target a different country within the same Shopping campaign
C) Link products from a different Merchant Center account
D) Use a different bid modifier for products in the same Shopping campaign
The correct answer is:

D) Use a different bid modifier for products in the same Shopping campaign


Campaign priorities determine your bids according to which rule:
Campaign priorities determine your bids according to the rule that
Answer: if the highest priority campaign is out of budget, the lower priority campaign bids.

Explanation: If the campaign with the highest priority runs out of budget, the next lower priority campaign will place the bid. Continuing with the previous example, when the budget for the High priority campaign is used up, the bid from the Medium priority campaign will be used.

Read more here: https://support.google.com/adwords/answer/6275296


Angelika just submitted her product for the first time, and she had 2 errors, 3 warnings, and 5 notifications.
Answer: Only the errors

Explanation:
Angelika just submitted her product for the first time, and she had 2 errors, 3 warnings, and 5 notifications. She need to fix Only the errors in order for her ads to show.
Error: This refers to reviews that did not process successfully and cannot be used. Verify that the review is formatted correctly based on the Product Ratings feed specifications , and contains all recommended identifiers.
Warning: This refers to issues that may prevent a review from appearing. To improve the quality of a review, verify that the review is formatted correctly and contains all recommended identifiers.
Notification: This refers to reviews that are not eligible to show. No action is required on your part and we recommend that you take a look at our program policies when setting up your feed.
Read more here: https://support.google.com/merchants/answer/6380081


Why can’t Ellen see any benchmark data for her new Shopping campaign?

A) She is already outbidding her competitors
B) She doesn’t have enough products in the campaign to compare to others
C) There aren’t enough comparable products from other advertisers
D) Her campaign has reached its daily budget limit
The correct answer is:

C) There aren’t enough comparable products from other advertisers


Suzie owns an apparel store and is thinking of starting a Shopping Campaign. How can Shopping ads benefit Suzie:
Answer: Customers can become well-informed about Suzie’s products because they’ll see important information such as the price, image, and retailer name before they click the ad

Explanation: If you’re a retailer, you can use Shopping campaigns to promote your online and local inventory, boost traffic to your website or local store, and find better qualified leads. Shopping ads are more than a text ad–they show users a photo of your product, plus a title, price, store name, and more.


The feed that Luca exports from his point of sale system needs some cleanup before it will be accepted by Google Merchant Center. To meet the requirements, he needs to consistently change product_state to condition in his exported feed. What’s the best way to do this each time?
Answer: Submit his feed without changing it, and then use feed rules to automatically change product_state to condition


When preparing to submit a new data feed, you should:

A) Submit a test data feed
B) Include all items in your inventory
C) Submit multiple feeds to process everything at once
D) Give all feeds the same name for consistency
The correct answer is:

A) Submit a test data feed
Explanation: The test data feed option allows you to debug your data feed by uploading it to Merchant Center without making these items available in the search results. With a test data feed, you can upload your data feed in order to check and fix feed errors as many times as you want. Once you are happy with the feed processing results, you can upload the same file as a normal feed.

Read more here: https://support.google.com/merchants/answer/1188998?hl=en


You’re optimising the Shopping campaign for an online jewellery retailer promoting its new line of engagement rings. If you know that people who research engagement rings across multiple devices take longer to convert, what should you do to help this client better attribute the impact that mobile has on its sales?

Answer: Set a longer conversion window, such as 30 days or 90 days


Maximilian is starting a Shopping campaign for winter sports to sell skis, which are also listed in his campaign for mountain tourism.

Answer: make the winter sports campaign high priority and the mountain tourism low priority

Explanation: Campaign priority is useful when you’re advertising the same product, for the same country, in multiple Shopping campaigns.

When you have the same product in multiple Shopping campaigns, you can determine which campaign should participate in the auction for that product with campaign priority. Your campaigns already have a priority: Low. But you can change this priority to Medium or High. These priorities determine the bid for any product that the campaigns share.

Read more here: https://support.google.com/adwords/answer/6275296


A client is using manual bidding for its Shopping campaign and you decide to use target return on ad spend (ROAS) to take advantage of AdWords’ automated bidding features
Answer: conversion tracking is set up for the campaign and each product group has more than 200 clicks per week a remarketing list for search ads is set up for the campaign.

Explanation: Before you can turn on Target ROAS bidding, you first need to enable conversion tracking for your Shopping campaign. For best results, each of your product groups should have more than 200 clicks per week. You can combine product groups to make sure you have a high enough number of clicks.

Read more here: https://support.google.com/adwords/answer/6309035


Shopping ads can be targeted to:

A) Select countries, listed in Google Merchant Center and AdWords Help Centers
B) All countries where AdWords is available
C) Only countries where Google.com/shopping is available
D) North America only
The correct answer is:

A) Select countries, listed in Google Merchant Center and AdWords Help Centers
Explanation: Shopping ads are currently available in Australia, Austria, Belgium, Brazil, Canada, the Czech Republic, Denmark, France, Germany, India, Italy, Japan, Mexico, Norway, Poland, the Netherlands, Russia, Spain, Sweden, Switzerland, Turkey, the UK, and the US.

Read more here: https://support.google.com/merchants/answer/188493?hl=en


Kelly is checking her product landing pages to make sure that she has all the required information. What piece of information is required to appear on every landing page?
Answer: Price and currency
Explanation: Submit a landing page that shows all key elements of your product, and ensure those details match what you submitted in your product data. These elements include title, description, image, price, currency, availability and a buy button.

Read more here: https://support.google.com/merchants/answer/4752265


Google Merchant Center can be used to:

A) Update mobile bids for products
B) Set campaign priority for products
C) View competitive benchmarks for Shopping campaigns
D) Manage shipping settings for a store
The correct answer is:

D) Manage shipping settings for a store


For a Shopping campaign, you can use AdWords to:

A) Manage ad group bids
B) Submit product information
C) Upload additional product images
D) Manage and validate a website URL
The correct answer is:

A) Manage ad group bids


In Google Merchant Center, a target country is the country where:

A) The products are sold and will be shipped to
B) The products are shipped from
C) The retailer is located
D) The products are manufactured
The correct answer is:

A) The products are sold and will be shipped to
Explanation: A target country is the country where the products included in your data feed are sold and will be shipped. The items uploaded to a selected target country must meet the requirements for the target country you submit to, including the feed specifications and policies.

Read more here: https://support.google.com/merchants/answer/160157?hl=en


You’re optimizing a client’s Shopping campaign to drive online sales and are assessing the company’s website.
Answer: allow people to return to their shopping cart on their desktop computer

Explanation: When creating a mobile website use strategies that make the most of the size of mobile screens and how people use their phones. Allow people to pick up again on desktop. Make it easy for people to come back to their shopping cart when they’re on their desktop computer, so they can finish their purchase.

Read more here: https://support.google.com/partners/answer/2549057

https://support.google.com/partners/answer/7381534


To maintain active product data, you must update your data every
Answer:30 Days

Explanation: A full feed should be submitted at least every 30 days. If your product data changes regularly, you may upload your full feed up to 4 times per day. For updates to your price and availability information in Merchant Center, you can use an online product inventory update feed as often as your price and availability data changes.

Read more here: https://support.google.com/merchants/answer/188477


True or false: Odell runs an online shop selling outdoor gear, guns and hunting equipment, and a few tobacco products. Odell can advertise all of his products on Google Shopping.
Answer: False
Explanation: Google wants to help keep people safe both online and offline, so Google don’t allow the promotion of some products that cause damage, harm, or injury.

Examples of dangerous content: Recreational drugs (chemical or herbal); psychoactive substances; equipment to facilitate drug use; weapons, ammunition, explosive materials and fireworks; instructions for making explosives or other harmful products; tobacco products.

Read more here: https://support.google.com/merchants/answer/6149970


How can Helen provide free shipping for a small group of promotional products?

A) Add “Free shipping” to the Shopping campaign promotional text
B) Set the default shipping for all products to a flat rate of $0.00
C) Remove all shipping options from the Google Merchant Center account
D) Update the ‘shipping’ attribute to a fixed delivery price of $0.00 for only the promotional products
The correct answer is:

D) Update the ‘shipping’ attribute to a fixed delivery price of $0.00 for only the promotional products


How can Helen provide free shipping for a small group of promotional products?

Answer: Add a specific shipping_label to the promotional products, and then set the shipping cost for those products to “Free”


You can use campaign priority to:

A) Speed up how fast a campaign’s budget is spent throughout the day
B) Have Google prefer certain inventory in query matching and ad serving
C) Tell Google which campaign’s bid to use for a product when the same product is included in multiple campaigns
D) Make your Product Listing Ads more competitive in the auction
The correct answer is:

C) Tell Google which campaign’s bid to use for a product when the same product is included in multiple campaigns
Explanation: When you have the same product in multiple Shopping campaigns, you can determine which campaign should participate in the auction for that product with campaign priority. Your campaigns already have a priority: Low. But you can change this priority to Medium or High. These priorities determine the bid for any product that the campaigns share.

Read more here: https://support.google.com/adwords/answer/6275296?hl=en


When creating a file to upload to Merchant Center, what format is accepted?

A) Tab Delimited File Format
B) Database File
C) Excel File Format
D) Google Document File
The correct answer is:

A) Tab Delimited File Format
Read more here: https://support.google.com/merchants/answer/160567

About the author

Archana

Hi, I am Archana, an aspiring Digital Marketing Professional. This blog is dedicated to helping people learn about Digital Marketing.

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